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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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New: A brand-new, unused, unopened, undamaged item (including handmade items). See the seller's ... Read moreabout the condition



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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Fate grand order-merlin magus of Flowers ver. nendgoldid action figureTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Good Smile Company Nendgoldid Saber Extra Beautiful Girl They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.YuGiOh Card Collection Lot - Holos Rares 1st Edition bluee-Eyes Dark Paladin Rare

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Mighty Morphin Power Rangers The Movie Legacy Ninja Falconzord Exclusive Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.1980S MASTERS OF THE UNIVERSE SY-KLONE ACTION FIGURE MOTU HE-MAN mini comic king

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Aliens - Ellen Ripley Movie Masterpiece 1 6 Figurine 12 Hot Toys Mms366
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?DAMTOYS DAM CS005 Peacekeeper Exquisite Statue
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

BW Beast Wars JX-MB-01 Jiang Xing Winged Dragon Matail Beast-01 Action F New HPTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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ARTFX + DC UNIVERSE Batman HUSH 1 10 PVC Pre-painted Figure Scale ngjgfn7914-Figures

Written by The steam factory-12 figure-Bird earl Edmund the Beste price on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Halo Ty Beanie Baby with ERRORS A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Star Wars Clone Trooper Army Builder LotRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Vtg He-Man MOTU Eternia Ultimate Battleground Comic Book & Playset Instructions

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.LEGO KINGDOMS KNIGHTS Vladek Jayko Rascus Danju Santis King Queen Jester Castle You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. NEW Takara Tomy Transformers Side Swipe Tav22 AdventureFigure from Japan C1 F SYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.RED SONJA AMANDA CONNER STATUE B&W ARTIST PROOFIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.GOBOTS ORIGINAL FIGURE SPARKY MOC, AFA GRADED

So how do you create a great customer service experience that puts you on the right side of these statistics?

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