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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

Item specifics

Gender: Boys Transformer Toy Series: Generation One
Character: Abominus Packaging: Without Packaging
Type: Action Figure Brand:

Hasbro

Year: 1987 Era: 1980-2001
Character Family: Transformers UPC:

does not apply

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Marvel Legends TRU Exclusive Storm Jubilee BAFTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Patti Platypus Style 4025 Birth 01.06.93 with tags Original Beanie Baby w Error They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Extremely Rare Chocolate the Moose Sewn Improperly

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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TY Beanie Baby Peace the Bear 1996 Rare With Tag Error Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Super7 pink Vampire Casket Cruiser Outerspaced Vinyl Figure Vehicle Kawaii

There are logistical and personal challenges to migrating an entire community, like:

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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Hasblo wwf Demolition Smash Crush Tag Team Figure WWE WCWTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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VTG 1987 G1 ABOMINUS TERRORCONS HUN-GURRR 100% COMPLETE HASBRO TRANSFORMERS ngjgfn7614-Transformers & Robots

Written by Psa 9 Mint Alto Mare’s Latias Holo Theater Limited Vs Pokemon Japanese Promo on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Pact of Negation foil - Masterpiece Series Amonkhet Invocations, NM-EX+. MTG A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). TY Beanie Babies- Curly The BearRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Pokemon PSA 9 1999-2000 Venusaur from Base Set 15 102 Mint Final WOTC Print

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Hand made Little Bo Peep’s Sheep by Fufufanny - Dreamy Aquamarine lmt 5 editions You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Vintage Star Wars 1977 Luke Farmboy E N Mint Vintage Complete w Coin PremiumYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Twoolies - Plush colorful Natural Wool - Penguin - Mini Giant - 17 TallIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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