“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. QuesQ To Love-Ru Darkness Yuuki Mikan (Maid Uniform) PVC Figure (1 8 Scale)Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.POKEMON CARD LOT- 161 CARDS A LOT OF RARE CARDS- GOOD COND.-SOME MINOR BENDS They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Friends Lego Lot 7 Pounds Include 5 Instruction Books 3 Each Gallon Bag of Parts
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.