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Transformers Tomy Overlord Brand new Takara LG60 ngjgfn6714-Transformers & Robots

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Darth Vader Talking Action Figure 14 1 2''Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Chrome Mox Grand Prix Foil Promo Magic the Gathering MtG They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Takara Tomy - Transformers Masterpiece golden Lagoon Starscream

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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MTG Liliana of the Veil FOIL LP x1 Innistrad (1 of 4) Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Playmates TEENAGE MUTANT NINJA TURTLES MOVIE 3 - 7 FIGURE LOT

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Vintage GULLIVER DISVENDA Super Heroes PVC FIGURE ROBIN DC COMICS Portugal 70s
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Freddy Funko Freddy's Ride Taxi NYCC Exclusive 59 Pop Rides Figure 2016 LE 2000
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Pokemon base set complete 102 cards Charizard, Blastoise, Venusaur, AlakazamTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Transformers Tomy Overlord Brand new Takara LG60 ngjgfn6714-Transformers & Robots

Written by Last One Prize Pikachu Figure on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Lapras 10 62 Fossil Rare Holo Pokemon Card A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Senran Kagura SHINOVI VERSUS - Girls' Proof - Snow Spring 1 6 Scale FreshRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Yu-Gi-Oh 2002 Kaiba bluee Eyes White Dragon SDK-001 1st Edition PSA 5

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Bakugan Starter Lot Aquos Pyrus Battle Arena Gate & Ability Cards Storage Cases You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. HUGE Lot of 25 Wrestling Figures WWE WWF Jakks Pacific 2003 1999 1985You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Time Vault Collectors' Edition - International NM-M CARD (ID) ABUGamesIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.W Britain U.S. Marine with BAR 1943-45 W. Britain. Delivery is Free

So how do you create a great customer service experience that puts you on the right side of these statistics?

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