“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Rolls Royce Phantom Coupe' 2013 White 1 43 Model KyoshoTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.ROLLS ROYCE PHANTOM II CROYDDON VICTORIA CONgreenIBLE GLM MODEL 1 43 GLM215201 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Rolls Royce Phantom VI Frua DHC 1 43 Neo NEW & OVP 46485
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.