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Reedline Hotwheels 1970 Mod oc9332 pink Quad ngivtb5088-Vintage Manufacture

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Rolls Royce Phantom Coupe' 2013 White 1 43 Model KyoshoTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.ROLLS ROYCE PHANTOM II CROYDDON VICTORIA CONgreenIBLE GLM MODEL 1 43 GLM215201 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Rolls Royce Phantom VI Frua DHC 1 43 Neo NEW & OVP 46485

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Rolls-Royce Ghost EWB 2012 - 1 43 - TrueScale Miniatures Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Rometsch Lawrence Cabriolet 1959 BOS Models 1 43 bos43296 Model

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?ROS 00223 1 32 SCALE SENNEBOGEN 875 E WITH WHEELS
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Ros 1 32 Fendt 718 Vario Sammeledition X Traktor Alloy car model
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

ROS 1 32 Super Combine Harvester MASSEY FERGUSON IDEAL 9T PF40 double headerTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Reedline Hotwheels 1970 Mod oc9332 pink Quad ngivtb5088-Vintage Manufacture

Written by Road Tough Emergency Team 15 Piece Car Set on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Ros No 000988 is the 1.32 scale Dieci 40.25 Telehandler New A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). ROUND 2 1 38 SCALE TEXACO - WINGS OF TEXACO SPECIAL MODEL BN CP7301Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Rover P6b 3500 V8 Grey 1976 (Matrix 1 43 MX41706-021)

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Ruf Ctr 2 Sport Red 1 43 Spark Sp0724 Model MMC You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Russian Soviet Union era Leather Flying Helmet with Flying Goggles & MannequinYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Russian Model KNIB 1 43 Scale Metal Model - Mercedes Benz 230SL - Turquoise blueeIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.RW MODELL - MERCEDES BENZ 1313 - MINI AUTO 4032 LINTORF - GOOD CONDITION

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Reedline Hotwheels 1970 Mod oc9332 pink Quad ngivtb5088-Vintage Manufacture

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