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Redline Hotwheels 1970 Ambulance oc11323 Aqua ngivtb4888-Vintage Manufacture

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Rio 1 43 Lincoln ContinentalTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Rio 1 43 - mercedes 300 Adenauer w189 red They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.RIO 1 43 MERCEDES BENZ 770K Die Cast Model

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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RIO FIAT TORPEDO LUSSO MOD 501 S MINT with box ORIGINAL Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.RIO RI4195 VOLKSWAGEN 1200 DE LUXE 1953 brown 1 43 MODÈLE DIE CAST MODEL

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?RLC Club Selections NHRA '66 SUPER NOVA AA GS Blown Chevy Gasser GASSA NOVA
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Road Champs 1 43 Mopar Muscle Mag 1970 Plymouth AAR CUDA HEMI Real Wheels LOT R
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Road Kings - 1 18 - Mercedes-Benz LPS 1632 - 1969-RK180021RTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Redline Hotwheels 1970 Ambulance oc11323 Aqua ngivtb4888-Vintage Manufacture

Written by RGM Design MR Models 1 43 Alfa Romeo 2000 Sprint Handmade Resin Model Car on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Road Legends Tough 1967 Volkswagen Beetle orange Flower Power 1 18 & Powder bluee A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Road Signature 1 18 Scale - 92058 1964 Shelby Cobra 427 s c PurpleRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Road Signature 1927 Fire Engine Yat Ming Red 1 24

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.ROAD SIGNATURE YATMING 92708 FORD FALCON 1964 - 1 18 - NMIB You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Roco (187) VOLKSWAGEN TRANSPORTER T3 – -no. 1566 – Set Heitkamp You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.ROLLS ROYCE 4 TWENTY DELIVERY VAN NEO 46895 1 43It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Rolls Royce Phantom Drophead Coupe 2012 Kyosho Dealer Edition in scale 1 43

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Redline Hotwheels 1970 Ambulance oc11323 Aqua ngivtb4888-Vintage Manufacture