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RARE Pioneer Collector 1 16 Diecast Chalmers Model B 1987 Tractor Allis ngivtb4688-Contemporary Manufacture

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Restored Hot Wheels Redline - 1971 - Noodlehead - Green CarTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.RESTORED ROAD MASTER IMPY FIAT 2300S IN HOT PINK SPECTRAFLAME They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Retro style, tin model Monet Goyon motorized bicycle, 27cm, model bike Vintage

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Revell Jouef Ferrari 250 GTO 1964 1 18 red (PJBB) Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Revell 1 12 - BMW Motorcycle R 1100 rs sport white

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Revell 1 18 Scale - 48835 Ford Mustang 350 GT 1965 White
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Revell 1 24 Scale 8606 - Mercedes 300SL Carrera Panamericana -
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But whatever your worries are, moving your community could be what it needs to become even better.

REVELL 1 18 DIE-CAST MERCEDES BENZ 500 SL COUPE CABRIO NM DEALER BOXTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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RARE Pioneer Collector 1 16 Diecast Chalmers Model B 1987 Tractor Allis ngivtb4688-Contemporary Manufacture

Written by Replicarz 1 18 Miller Beer March 85C Spin & Win Danny Sullivan Indy 500 1985 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Revell Ferrari 250 GTO 1 12 red A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). REVELL models - 1969 CHEVROLET CORVETTE - MET blueE - 1 18 SCALE MODEL - 08819Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.REVIVAL 1 20 FERRARI 500 1953 LE GRAND PRIX METAL

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Rextoys rolls royce phantom iv 1 43 no box You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Rialto RM002 1 43 1986 Opel Corsa A Spider Resin Handmade Model CarYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Rietze h0 Audi 8 4.2 Quattro Erlkönig (ad1714)It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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RARE Pioneer Collector 1 16 Diecast Chalmers Model B 1987 Tractor Allis ngivtb4688-Contemporary Manufacture