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Mercury Toys 850 COUPE Diecast Car Near Mint Condition 1 FIAT nghtho4257-Vintage Manufacture

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

Item specifics



Material: Diecast
Scale: 1:43 Country/Region of Manufacture: Italy


“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Minichamps ® 122 006186 1 12 Honda NSR 500 Rossi Team nastroazzurro Testbike 2000Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.MINICHAMPS 083096 YAMAHA YZR M1 diecast bike Rossi MotoGP Barcelona 2008 1 12th They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Minichamps 1 2 Agv Helmet V Rossi Moto Gp 2005

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Minichamps 1 43 Gta 1300 Scale Car Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Minichamps 1 43 Porsche 911 992 Carrera S Cabriolet Night bluee Metallic 2019

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Minichamps 1 43 Scale Porsche 911 Carrera 4S Yellow
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Minichamps 1 12 Diecast - 540 881212 McLaren Honda MP4 4 Ayrton Senna W C 1998
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Minichamps 1 12 Porsche 917K David Piper 1970 24 HR le Mans 125706618To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Mercury Toys 850 COUPE Diecast Car Near Mint Condition 1 FIAT nghtho4257-Vintage Manufacture

Written by Minichamps - Michael Schumacher - RALT Mugen RT23 - Japanese F3000 - 1 43 - 1991 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Minichamps 1 12 Valentino Rossi Yamaha m1 2015 122153046 122 153046 RARE A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Minichamps 1 18 - F1 McLaren Mercedes MP4-10 Hakkinen MarlbgoldRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Minichamps 1 18 BMW M3 GTR ELMS 2001 (329

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Minichamps 1 18 Scale 117 840304 - F1 Tyrrell Ford 012 Belgian GP 1984 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Minichamps 1 18 Scale 180 010079 BAR Honda Showcar 2001 J. Villeneuve F1 CarYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Minichamps 1 18 Scale Diecast - 155 842507 BMW 635 CSi BMW Italia BRNO GP 1984It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Minichamps 1 18 Scale Diecast 180 000080 Williams Show Car F1 Jensen Button

So how do you create a great customer service experience that puts you on the right side of these statistics?

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