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Mercedes-Benz GLC x253 SUV Brilliant bluee AB 1 18 Norev Model Car... 2015 Coupe nghtho4057-Cars, Trucks & Vans

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Miniature car pmi santa claus tour 1986 1 43 vgcTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Miniature LK 50 Z New Toy JAPAN KSPNV010005 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Minicar 1 18 Ford F-100 Pumpkin

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Minicar 1 43 Ignition Model Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Minicar 1 43 Teana Axis

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Minicar 150 LIEBHERR LRB 255 Ritgoldnikku
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Minicar Ebbro Super Gt 500
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Minicar Made By Shuko 1 43To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Mercedes-Benz GLC x253 SUV Brilliant bluee AB 1 18 Norev Model Car... 2015 Coupe nghtho4057-Cars, Trucks & Vans

Written by Mini Racing Kit Assembled Metal 1 43 - BMW 3.5 Csl Turbo Graph le Mans 1976 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Minicars '43 Resin Talbot Samba Rallye 1 43 missing LEFT MIRROR NO BOX VERY NICE A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). MINICHAMPS - 312 980011 F1 KEY RING HELMET - O PANISRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Minichamps - Eddie Irvine - Jordan - EJ195 - 1 18 - 1995 - Rare

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Minichamps - Michael Andretti - McLaren - MP4 8 - 1 43 -1993 - Team Edition You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Minichamps - Porsche Panamera GTS 2013 - 1 43You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Minichamps (PMA) 1 43 no 437 123500 Maserati Quattroporte III Royale OVPIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.MINICHAMPS 031300 031412 DUCATI model bikes N Hodgson Troy Bayliss 2003 1 12th

So how do you create a great customer service experience that puts you on the right side of these statistics?

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