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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Mini cooper 1300 tahiti bluee 1 18 1997 1.3i monte carloTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Mini Cooper S 2015 Electric bluee metallic & White 1 18 Norev 183111 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.MINI COOPER green Sun Roof 1 18

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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MINI EXOTICS WHIZZWHEELS CORGI JR PORSCHE 917 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Mini Helmet Sebastian Vettel Season 2018 1 2 - HEL03 BBR

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Mini race kit à monter 1 43 - Sauber SHS c6 mutual mans le mans 1987
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Mini Racing Kit Assembled 1 43 - Renault 4 4L Paris Dakar 1979
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Mini Tonka Play People Tonka Farms Cattleman SetTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Mini Champs 1 43 Red Bull Scuderia Tgold red Honda STR 13 Pierre Guthrie 2018 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Miniature automobile ccc rise hispano suiza k6 1936 coupe driver ref 190 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Miniature kit car ccc renault scora kim 1991-1992 footnote 96Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Minicar 1 43 Ferrari F 355

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Minicar Collection Japanese fan book You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Minicar Maserati Biturbo 1 43You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Minicar Renault R8 Police PieIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.MINICHAMPS 1 43 MERCEDES BENZ SLR - MCLAREN - IN BOX - DEALER EDITION.

So how do you create a great customer service experience that puts you on the right side of these statistics?

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