Kasey Kahne Dealers Popeye 75th 2004 1 24 Elite Anniversary Dodge ngcrqy1432-Sport & Touring Cars

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Kasey Kahne Dealers Popeye 75th 2004 1 24 Elite Anniversary Dodge ngcrqy1432-Sport & Touring Cars

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 1 18 Ford Focus WRC BP Castrol Abu Dhabi Winner Rally Japan 2007 M.HirvonenTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.MTH Christmas Express 1225 Gondola w Presents 2001 C-9 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.LGB 46405 Tank Cars Aral Metal Axles NL 871

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Quartzo dv6048 lotus 72 speed england gp 1971 E Fittipaldi 4044 1 43 f1 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Brandnew-Freeship-6 V Kids Ride on Motorcycle with 2 Training Wheels

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?''LokSound V4.0 ''''Universalger usch zum Selbstprogrammieren'''', 21MTC, Spurwe
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Minitrix 2000 sbb cff ffs N scale Set vintage 94. E-Lok Swiss N 9mm
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Light rail tractor y6400 sncf ep IV digital son-ho-1 87-epm 123315sTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Kasey Kahne Dealers Popeye 75th 2004 1 24 Elite Anniversary Dodge ngcrqy1432-Sport & Touring Cars

Written by 1 18 AutoArt 2006 Porsche 911 (997) GT3 Cup P. Ma (1 of 2,000) (80689) on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Audi A4 P. Kaffer Dtm 2005 Minichamps 400051415 1 43 Model Diecast MMC A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). RARE AUTOART 1 18 TOYOTA GT1 TS020 Le Mans 1999Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Kadee Mtl 49050 40' Wood Reefer Carnation Flaked Wheat 23099

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Porsche 910 33 2 L.M'67 PM (F) - Built You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. M+F Modellbahnen BA05u - H0 - Bausatz btt 2 2 Glaskasten motorisiert - F367-You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Cb192-0, 5 x märklin h0 ac 5141 switch curve route-e (m) to routeIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Vintage LIONEL 10 Electric 4-Pc Tin Train Set 352 w Box Working Standard Gauge

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Kasey Kahne Dealers Popeye 75th 2004 1 24 Elite Anniversary Dodge ngcrqy1432-Sport & Touring Cars

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