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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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Wizards of the Coast


Does not apply


“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. READY HOT TOYS SDCC ACGHK CAPTAIN AMERICA CONCEPT ART MMS488 1 6 CHRIS EVANSTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Blowing Steam Engine Model Cylinder Transparent Structure ZQJ-01 C They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Ty Beanie Baby Mac The Cardinal Bird All Tag Errors 1998

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Unproduced Predotype Randy Bowen Statue Bust by Arthur Adams DC Man-Bat Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.1978 Kenner Star Wars SEE-THREEPIO C-3PO Large Action Figure 1 No. 38620 NRFB

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?LEGO - Minifig, Headgear Cover, Rabbit w Long Ears - Brown (Nestle Rabbit)
  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Batman Dark Knight Returns 30th Anniversary 4 Figure Boxed Set Joker & RobinTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Pokemon card damage counter set on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?DC UNIVERSE CLASSICS WAVE JLA METAMORPHO ELEMENT MAN CNC B-A-F FIGURE MATTEL A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). New 1984 Transformers Optimus Prime Megatron 3 Notebooks Hasbro, Rare, Offer-UpRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Walkure Romanze Mio Kisaki PVC Figure (1 6 Scale) Japan import

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Legos 5,500 pieces with 67 lego men You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Korean charizard ex+mega charizard y+english charizard ex+mega charizard x mintYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Vintage Masters of the Universe MOTU He-Man Soap Dispenser Rare and Weird NRFBIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Doom Reaper Miniature Pewter Figure SET 15 Piece w Doom Box - NEW Bethesda RARE

So how do you create a great customer service experience that puts you on the right side of these statistics?

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