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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Wonderful modelcar ALFA ROMEO 2600 SPRINT ZAGATO - yellow - scale 1 43 - ltd.edTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
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Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.