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Vw 1500 Tipo 3 Red ModelCarGroup 1 18 MCG18090 Model S 1963 ngaegh5720-Cars, Trucks & Vans

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Winross 2002 DAVIDSON PLASTIC REFRIGERATION White N9000 Nostalgia SeriesTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Winross Highway Pioneer Historical, Die-Cast Tractor Trailer Hennis, NIB They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Winross Models Maryland Old Line State Tractor Trailer 1776-1976 Diecast dc2712

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Winross Yellow Schweppes White 9000 Cab Tractor Trailer MIB Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.With Bonus Chgold Q Fairlady Z Limited Set

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Wix Collectors 1 24 1953 Chevrolet Corvette 50 Th Anniversary
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?WM Peugeot P81 Le Mans 1981 Raulet-Mamers BZ059 Bizarre 1 43 New OVP RARE
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Wonderful modelcar ALFA ROMEO 6 2500i 1985 - redmetallic - scale 1 43 - ltd.Ed.To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Vw 1500 Tipo 3 Red ModelCarGroup 1 18 MCG18090 Model S 1963 ngaegh5720-Cars, Trucks & Vans

Written by Wildwood Police NJ 1 24 Scale Die-cast Ford Crown Victoria Police Car on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Wonderful modelcar BMW Z1 1987 - purple metallic - scale 1 43 - lim.edition A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Wonderful modelcar BUGATTI TYPE 35B yellow yellow - scale 1 43Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Wonderful modelcar FIAT ZERO FARINA 1914 - darkgreen - 1 43

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Wonderful modelcar OPEL DIPLOMAT B FISSORE CONgreenIBLE 1971 - darkred- 1 43 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Wonderful modelcar SAAB 99 COMBI COUPE 1975 - bronze met. - scale 1 43 - ltd.300You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Wonderful NEO-modelcar FORD LTD COUNTRY SQUIRE 1968 - lightbluee white - 1 43It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Wonderful resin-modelcar DODGE - WDX POWER WAGON BRUSH BREAKER USA 1946 - 1 43

So how do you create a great customer service experience that puts you on the right side of these statistics?

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