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Volkswagen Type (T1) Fire with Fire Fighting Trailer Feuerwehr Red 1 24 2 Van ngaegh5620-Contemporary Manufacture

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. WIKING LOT of 35x VW VOLKSWAGEN BEETLE + T2 + PORSCHE - 1 87 - GOOD CONDITIONTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Wiking Model 151 Volkswagen Beetle Cabrio Scarce promotional model 99,9% MIB They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Wiking Porsche Diesel Tractor 386 2 B red Schlepper

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Wiking Special Models Interschutz 2010 Leipzig Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Wiking VW Beetle Type 5 + VW 411 ALT S255

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Wiking Mercedes Benz C11 Experimental Cars, Termin (Shear 21)
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Wild Weekend Of Hot Wheels SIGNED LARRY WOOD AUTOGRAPH 2000 Deuce Roadster Manch
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Williams Renault Formula 1 Motor V 10 RS 03 1992-Metal-Formule 1 moteurTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Volkswagen Type (T1) Fire with Fire Fighting Trailer Feuerwehr Red 1 24 2 Van ngaegh5620-Contemporary Manufacture

Written by Wiking 72s car scale Büssing trambus senator for caliper h0 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?WINROSS 1 64 TgoldNTO ONTARIO BN AMERICA TRACTOR AND TRAILER A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Winross Highway Pioneer Historical, Die-Cast Tractor Trailer Centralia NIBRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.WINROSS SPACE CONTROLS TRACTOR TRAILER - CREAM, GREEN, orange - BOXED

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.WM 32024 Deutz 11 PS Chain Crawler 1 32 New with OVP You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Wonderful modelcar CADILLAC ELDORADO COUPE - blueemetallic white - 1 43You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Wonderful GLM-modelcar CADILLAC V16 Congreenible 1938 - open - red - 1 43It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Wonderful modelcar AUDI TTS ROADSTER 2014 - darkred-metallic - ltd.ed.700

So how do you create a great customer service experience that puts you on the right side of these statistics?

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