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Vitesse models 43 scale 390 - 1959 chevrolet impala open-dark bluee 1 diecast ngaegh5420-Cars, Trucks & Vans

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. WESTERN MODELS PredOTYPE - MERCEDES 300SL - CREAMTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.WESTERN MODELS ROLLS ROYCE PHANTOM DOCTORS COUPE - BL 43 - VERY GOOD They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.WESTERN MODELS SIGNED 1st VERSION - 1 43 SCALE WRK26 LEYLAND WILLIAMS FW07B

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Western models WMS 1 Mercedes Benz type 540K special roadster 1938 vnm in box Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.WESTERN MODELS WMS54 KIT (built) ALFA ROMEO VILLA D'ESTE COUPE 1950 - RED 1 43

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Western Models Plumbies, Mercedes-Benz 300 D 1 43 perfect mint in box, scarce
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Wheel Selectable Mini Gt 1 64 Honda Civicr Fk8
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

White Farm Equipment 4-225 4 Wheel Drive Tractor w Duals 1 16 Diecast V8To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Vitesse models 43 scale 390 - 1959 chevrolet impala open-dark bluee 1 diecast ngaegh5420-Cars, Trucks & Vans

Written by WESTERN MODELS 1986 CHEVROLET CORVETTE JIM LINK SPECIAL 1 43 SCALE SERIAL on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?WHOLESALE HOT WHEELS MOTORCYCLES DIECAST HOTWHEELS 1 64 MOTO WITH RIDER x32 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Wiking 1 40 Volkswagen VW Beetle 1200 Type 3 AzureRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.WIKING 1 32 SCALE VALTRA T174 T SERIES WITH LOADER (WHITE) 07815

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Wiking 590 Magirus DB strassenroller with Tractor 1 87 Boxed (r2_4_8) You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Wiking Cargo 60 onwards Years R243You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Wiking Germany vintage Porsche 356 cabrio congreenible in red HO scale SUPERBIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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