Vintage Original KEYSTONE Pressed STEEL RIDE ON TRAIN Car 1930's PULLMAN ngaegh4820-Vintage Manufacture

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Vintage Original 1930's KEYSTONE PULLMAN Pressed STEEL RIDE ON TRAIN Car
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Vintage Original KEYSTONE Pressed STEEL RIDE ON TRAIN Car 1930's PULLMAN ngaegh4820-Vintage Manufacture

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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Keystone

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Volkswagen t3 Multivan 1992 bluee Met KK Scale 1 18 KKDC 180141 ModelTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Volkswagen T4 Bus Caravelle 1992 Red KK Scale 1 18 KKDC 180261 Model They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Volkswagen toy, Bus and beetle - Germany

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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VOLKSWAGEN VW '' THE THING '' LIMOUSINE MATRIX LIM. MX32105-051 1 43 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Volkswagen VW Kombi Bus T4 T-4 Caravelle Burgundy Maroon Schabak 1 43 DEALER

There are logistical and personal challenges to migrating an entire community, like:

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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

VTg 1981 Mattel Hot Wheels Classics Fan Club Collectible Promo moc Kids t-shirtTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Vintage Original KEYSTONE Pressed STEEL RIDE ON TRAIN Car 1930's PULLMAN ngaegh4820-Vintage Manufacture

Written by VOLKSWAGEN NEW BEETLE DUNE 1 18 AUTOart NIB RARE on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?VTG MATTEL SWITCH N GO Dump-Loader Super Construction Toy Playset Boxed 1967 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Vtg Winross Die-Cast Nostalgia Series INDIANHEAD 1 64, NIBRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Vw 141 fridolin bausatz ungebaut Gollwitzer Nr 73 H0 1 87 ovp å

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.VW Corrado Garage Scene 1 43 16v G60 VR6 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. VW Karmann Ghia Predotype 1954-White-autocult 1 43 - 90066You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.VW PASSAT B7 HIGHLINE TDI TSI 2010 SALOON NIGHT blueE 1 43 SCHUCO (DEALER MODEL)It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.VW Splitwindow Bug CORGI

So how do you create a great customer service experience that puts you on the right side of these statistics?

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