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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Ferrari 275 LM th Le Mans 1969 T. Zeccoli S. Posey 1 43 Model Best ModelsTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.15mm Napoleonic painted Prussian Landwehr Pr04 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.1998 Bobby Rahal 1 18 Scale Ford Reynard Miller Lite  Diecast Car

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Ultimate Solder Xtreme Detail WWII US M4 Sherman Tank w 2 figures 1 18 Scale Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Rivgoldssi HO American Orient Express 8 Unit Boxed Set

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?MTH 30-74941 O U.S. Coast Guard RailKing 40' Double Door Boxcar
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?MTH Premier NYC New York Central 40' AAR Box Car 20-93522
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Ferrari F430 GT2 Press Version - Red 2008 (BBR 1 18 P1810)To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Pz.Kpfw Vi Tiger Late Product. Kit DRAGON 1 35 DR6406 Model on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Carrom Game Board Model 100% COMPLETE IN BOX 44 Pieces Vintage A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Märklin 3498 Steam Locomotive gt2x4 4 Mallet bluee Bavaria Delta as355Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.DEPT 56 1997 MCDONALDS CHRISTMAS HOUSE - MIB

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Elf Themed Pewter Chess set. Wood Board Limited Quantity You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 6202103002 SHELL COMP PRR A-5 K-LINE (bud39)You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Cattolesto the Catch Mice-gig-Article ts-1021 - Inventory Fund [b10]It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Hornby Dublo (00) Duchess Of Atholl

So how do you create a great customer service experience that puts you on the right side of these statistics?

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40k Imperial Metal Mini Cadian Infantry Collection NM GW Guard ngzmub232-40K Miniatures

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