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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Lot of 12 NASCAR 1 64 Diecast Car Racing - Dale Earnhardt, Dale Earnhardt Jr.Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.1941 ORPHAN ANNIE SECRET GUARD CAPTAIN glow in dark badge radio cereal Premium They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.K-Line by Lionel 6-22420 PRR Broadway Limited 2 Car 18” Aluminum Passenger Set

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Dinky Toys GB n.437 Muir-Hill 2wl bearing Tractor New in Box MIB Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.VINTAGE 1960'S DELUXE READING CORP PLAYMOBILE TOPPER DASHBOARD⭕️RARE RED WHEEL⭕️

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?1 18 1970 CHEVELLE SS 10 FASTEST BRAND NEW AMERICAN MUSCLE ERTL
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Folder Storage Ultra Pro for 1800 Card Game-Pokémon DBZ WWE etc
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

GREAT WESTERN TRAIL GAME (NEW) FACTORY SEALED...To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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UT Models 18 Scale - 39518 Porsche 911 RS Porsche cup VIP 1995 car 1 Diecast ngzmub1432-Sport & Touring Cars

Written by Bt9620-Ferrari 308 GTB n.129 Monte Carlo Rally 1983 D. Gauthier-M. GAUTHIER 1 43 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Porsche 935 turbo winner daytona 1979 ongais haywood norev new 1 18 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). 2019 Martin Truex Jr Coke 600 RACE WIN 1 24th ELITE COLOR CHROME - PREORDERRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.USA Trains G GAUGE RIO GRANDE Diesellok GP 38-2 5585 r22205 like new for Kiss OVP

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.2 sncf wagons interfrigo icefs epiiib-ho-1 87 - lsmodels 30510 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Ros RS00154 sollevatore Manitou MT 1840 1 32 MODELLINO DIE CAST MODELYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.PAUDI MODEL PD2383W RENAULT KOLEOS 2016 WHITE 1 18 MODELLINO DIE CAST MODEL compIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Power Wheels For Boys Ride On Toys 3 Year Olds Rideable Riding 6V Super Car Best

So how do you create a great customer service experience that puts you on the right side of these statistics?

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UT Models 18 Scale - 39518 Porsche 911 RS Porsche cup VIP 1995 car 1 Diecast ngzmub1432-Sport & Touring Cars

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