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1 72 mit D-11 howitzer turret Tank Finished Model by 5M Hobby Assembled T-34 ngzmub1332-Tanks & Military Vehicles

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Lionel 'The Liberty Special' train set in original boxTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Porsche 991 gt3 n.911 Winner 24 H P. Ricard 2016 Rave-Bohn-Renauer-R. They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Polyblox Totems Classroom Set (Set of 28)

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Micro Trains 46060 Penn Central 336618 50' Gondola Drop Gelenkköpfe N 1 160 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.DL14 DRAGONS OF TRIUMPH DUNGEONS & DRAGONS DRAGONLANCE TSR 9180 - 4 WITH MAP

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?VINTAGE 70'S ANANIADES GREEK ADVENTURE TANK BATTERY OPERATED TOY NOT WORKING
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?American Flyer 6-48836 Boys Scouts of America Eagle Scout Boxcar S Gauge Box
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Marx No. 898 Pre War O Gauge Tin Locomotive Tender Caboose Runs & LightsTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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1 72 mit D-11 howitzer turret Tank Finished Model by 5M Hobby Assembled T-34 ngzmub1332-Tanks & Military Vehicles

Written by SIGNED 2010 DALE EARNHARDT JR HONORING SOLDIERS AUTOGRAPHED 1 24 DIN on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Fleischmann 551501 Goods Wagon Open Model FC Brown DB Ep. III h0 1 87 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Dale Earnhardt Jr ACDelco Superman 1999 Monte Carlo 1 24 Action NIB NASCARRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Explorer Jake and Pirates Explorer Jake and Pirates. LeapFrog Enterprises

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Porsche Carrera RSR 24H LeMans 1974 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Pescarolo 03-Judd Th Le Mans 2012 Bouillon-Collard 1 18 Spark S18072 MMCYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Sea Creatures Set EYFS, Science STEM Play, Habitat Exploration, GeographyIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.GP REPLICAS - 1 12 - MERCEDES-BENZ W196 R - GP DE FRANCE 1954 - GP12-07A

So how do you create a great customer service experience that puts you on the right side of these statistics?

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1 72 mit D-11 howitzer turret Tank Finished Model by 5M Hobby Assembled T-34 ngzmub1332-Tanks & Military Vehicles

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