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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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Games Workshop

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Does not apply

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 1100 J.Duisburg 883-1983, Kolls 86701 Märklin 8600 Voie Z 1 220 88Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Kyle Busch Signed 2011 Interstate Batteries 1 24 Diecast COA They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.BOS MODELS Lotus Eleven Mille

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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LGB 4041 OEG orange Hopper Wagon Freight Car - Excellent Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.A Rare Antique 1900s Knapp Electric Questioner Game American

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?LIONEL GREAT NORTHERN F-3 ABA LOCOS & ALUMINUM PASS. CARS-LNIB
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?1 56 28mm DPS painted WW2 Bolt Action Germany Pz III L Early version GH1425
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Dodgems Ride Old Style Art OO Scale 1 76 UNPAINTED FairKit Q1 Langley ModelsTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by HUGE 12 PC Earnhardt,Jarrett NASCAR 1 24 Diecast NEW SEALED Collectors Cars Lot on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?CA945-1 x Roco H0 Dc Freight Car Nem DB Breuer + Claus Thaler etc. A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). REVELL Diecast 1 18 Jeff Gordon 1999 DuPont Superman 1 of 1008 LERather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Dual Dapol Semaphore Controller - Train Tech TTSC3 - P3

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.3 Fingerling monkeys Ombre Two Tone in color Ava, Sydney, Candi You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. K-Line K-7606 O Reefer Santa Fe boxcarYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.HO SCALE WALTHERS ALCO redARY SNOW PLOW SANTA FE 199399 932-1951.It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Spark S4971 Volkswagen Polo WRC World Champion Last Race 2016 1 43 NEW

So how do you create a great customer service experience that puts you on the right side of these statistics?

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GW 40k Knights Mini Grey Knight Strike Squad NM Grey Plastic ngzmub1132-40K Miniatures