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Vintage Board (1985) Acronym Game ngzmub832-Vintage Manufacture

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. CB435-0, 5x Märklin H0 203160 Lamps Hangers for Steam Locomotive 3047 etc, Neuw Ovp +1xTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Fidget Focus Spinner Toy Play Busy Hands Long Drives ADHD Autism EDC Adult Kids They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Heroscape Heros Of Trollsford Zanafor’s Discovery

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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RPG Object d20 Modern R Blood and Fists - Modern Martial Arts (Master Edi SC NM Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.SUPERMAN, GOD OF STRENGTH 061 Harley Quinn and the Gotham Girls HeroClix Chase

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?FRANKLIN MINT PEWTER CIVIL WAR SOLDIER CHESS SET Complete COA
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?1 18 Holden LC Torana GTR XU-1 - 1971 Bathurst (B.Jane J.Harvey) D Auto Art 8
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Two Player Core Set SWL01 - Star Wars Legion - Miniatures - FFG Base Game SEALEDTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Vintage Board (1985) Acronym Game ngzmub832-Vintage Manufacture

Written by Fleischmann 6122 Voie Professionnelle 10-pc Courbe Geise H0 D'Occasion Bien on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?WOW EXTREMELY RARE Peugeot 206 WRC Gronholm RAC 2000 Diorama 1 43 Skid-PMA A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Brawa 2002 H0 Wagon Set 3-piece, Coal Wagons Oot DRG Epoch 2 Mint in BoxRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Earthdawn 3rd Ed Cathay The Five Kingdoms Gamemaster's Guide

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.VINTAGE BATTERY OPERATED REMOTE CONTROL POODLE ITEM MADE IN JAPAN WORKS You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Archaon (HARDCOVER) WARHAMMER, The End Times, English, New OOPYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.APBA NBA Basketball Board Game VINTAGE 1979-80 SeasonIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Insect Lore Deluxe Butterfly Garden with Live Cup of Caterpillars and Feeding

So how do you create a great customer service experience that puts you on the right side of these statistics?

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