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15mm Seven Years War WGS painted French Heavy Cavalry (12 figures) FB8
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15mm Seven Years War WGS painted French Heavy (12 figures) FB8 Cavalry ngzxdf332-15mm

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Soviet Army Konflikt '47 Starter Set Warlord Games Models New Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.RPG RPG Recon (1st Printing) SC VG They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.1 43 BRAD JONES OZEMAIL 2000 SIGNATURE SERIES TOURING CAR Carlectables 43030

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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AM Radio Kit (combo Transistor and IC). Elenco. Free Delivery Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.DUNGEONS & DRAGONS - DRAGON QUEST GAME - BOX SET G VG

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?127 Card Lot Star Wars Young Jedi Collectible Card Game
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Lionel Lionel Lion Animated Figure Transport Car with sound
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Rivarossi 6899 Passenger Set B 1920 S h0 Passenger Car Set Pullman Lehigh ValleyTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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15mm Seven Years War WGS painted French Heavy (12 figures) FB8 Cavalry ngzxdf332-15mm

Written by Bachmann G Scale Suwannee River Special Stephen Foster Passenger Car on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?VINTAGE SOLARQUEST THE SPACE-AGE REAL ESTATE GAME A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). 3pcs Jeu Behelfschnellzugwagen Dr Epiii Heris 80120 Tt Emballage D'Origine Hl3Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Tyranid Trygon Mawloc Warhammer 40K 51-13-5

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.1998 Tiger Electronics Furby White with Eyes New Sealed HTF You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. HORNBY DUBLO 2 RAIL 2211 CLASS A4 goldEN FLEECE 60030 LOCOMOTIVE & TENDER -BOXEDYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Sealed 1974 LIONEL THE COKE TRAIN SET O27 GAUGE TRAIN SET 6-1463 NEW IN BOXIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Warhammer 40K Adeptus Titanicus – Warlord Battle Titan New Free Shipping

So how do you create a great customer service experience that puts you on the right side of these statistics?

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15mm Seven Years War WGS painted French Heavy (12 figures) FB8 Cavalry ngzxdf332-15mm

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