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Hag 309340 Repeinte SBB Cff Classe Br 4 4 Triebwagen E-Lok Locomotive BFE 150 ngzxdf1432-Locomotives

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Dinky toys france. tractor anaid timber trailer. ref 36a + boxTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Fairmile D-class MGB MTB British Cruel Seas 1 300 Scale Models WWII New They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Mclaren F1 GTR N6 Marlbgold Bpr Zhuhai 1996 Tsm TSM124337 Tsm Model True Scale Mi

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Leapfrog Melody The Musical Turtle Multi color musical musical toys Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.HO Scale Roco 44146 Doppel-Umbauwagen 2 ° Class 3 CL. DB (6539b)

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Warhammer 40k Necron Nemesor Zahndrekh pro Paint
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?3D Printed Miniatures 3d Printed Terrain Orbital Outpost Walkway Basic Starter S
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Piko 50031-26 replacement part-treibstangen kuppelstangen for locomotive seriesTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Hag 309340 Repeinte SBB Cff Classe Br 4 4 Triebwagen E-Lok Locomotive BFE 150 ngzxdf1432-Locomotives

Written by 1 32 WWII U.S Army M4 Sherman Tank w Ultimate Soldier Forces of Valor Figures on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?N MTL 993 00 096 Runner 3-Pk Canadian Pacific COFC Flat Cars w Container A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Lionel 6-18090 Denver & Rio Grande LCCA 4-6-2 Steam Locomotive, O Gauge L NRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Lionel Prewar Marx Lamp Double Post Ornate Lights O Gauge Burgundy

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.2017 Bburago 1 18 Ferrari F1 SF70H NO.5 Sebastian Vettel Diecast Model Racing You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Märklin, h0, 3093, Steam Locomotive BR 18478 DB, Full MetalYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.MTH 1 48 O Scale GE U30C Engine Chessie Hi-Rail Wheel TrainIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.PTL 2 2 4522 Glass Box KBayStsB M + F Memories Fischer Small Series 1 87 h0 kc3 å

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Hag 309340 Repeinte SBB Cff Classe Br 4 4 Triebwagen E-Lok Locomotive BFE 150 ngzxdf1432-Locomotives

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