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Explore the Higher Logic Blog:Online CommunityMarketing Automation

TRIBAL RETRIBUTION POSSE - WEST - NOW WILD EXODUS ngzxdf932-New toy

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 2019 Brad Keselowski AutoTrader AUTOGRAPHED Atlanta Win 1 24 Chrome PREORDERTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.GEM TT GAUGE KIT BUILT LNER 4-6-2 CLASS A4 LOCOMOTIVE KIT They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Complete Mini Pool Billiard Table Portable Briefcase BROOKSTONE 80's Style

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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1980 Conquest 4 Player Medieval Strategy Board Game w Add Ons, Signed Letter Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Heroes of Land, Air & Sea Board Game - New

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?N Scale 13 freight cars ..Atlas, Con Cor, Bachmann.
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Roco-sncf-car control facilities-ech oh-ref 44643 -
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

1 18 JENSON BUTTON BRAWN GP BGP 001 WINNER AUSTRALIAN GP 2009To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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TRIBAL RETRIBUTION POSSE - WEST - NOW WILD EXODUS ngzxdf932-New toy

Written by Manopoulos Greek Roman Army Small Chess Set - bluee&Copper - Without Chess Board on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?TWO STALL ENGINE HOUSE with SHOP O On30 Model Railroad Structure Wood KIT DF210 A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). (50) BULK LED ASSORTED SPINNERSRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.WizKids D&D Minis Strahd Von Zarovich NM

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Trivial Pursuit Young Players Edition Master Game Complete NEW Sealed retro kids You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Roco 4136 E-Locomotive BR 140 the DB conversion on RP25 AXLE MOTOR NEW LED DO305You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.The Magic Tooth Fairy GameIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Ferrari 360 Modena Le Mans 2004 1 43 Redline rl024 Model

So how do you create a great customer service experience that puts you on the right side of these statistics?

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TRIBAL RETRIBUTION POSSE - WEST - NOW WILD EXODUS ngzxdf932-New toy

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