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ACME A1805611 1970 OLDSMOBILE 442 W-30 1 18 MODEL CAR blueE DIECAST ngywgq2163-Contemporary Manufacture

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. American Muscle Red '69 Dodge Charger Daytona Hemi1 18th Diecast Adult OwnedTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Americana Muntz Jet Roadster 1954 Kit Metal Resin Assembled Box Rare 1 43 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.AMG Unique OPEN Car Transporter Trailer 1 18 for MERCEDES ACTROS ELIGOR NZG

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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AMR 1 43 - BMW 3.5 Csl Massive N°1 Btcc Dieudonné Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Amr 1 43 - porsche 911 rsr buchet le mans 1975 nº 55

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?AMR 503 1 43 1990 Porsche 911 Turbo Handmade White Metal Model Car Kit
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?AMR Kit à Monter 1 43 - Ferrari 348 GTS 1990
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

AMR Kit Monté Métal 1 43 - BMW 3.0 CSL blueeTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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ACME A1805611 1970 OLDSMOBILE 442 W-30 1 18 MODEL CAR blueE DIECAST ngywgq2163-Contemporary Manufacture

Written by American Muscle 1955 Chevrolet Bel Air Metal Model Collectors Edition on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?AMT 2006 Chevy Camaro Concept Slot Car A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Anax BVG Biplane Man SD 200 Mano Hand de Wiking BUS 1 87 h0 schb 2 åRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Animal transporter Closed Beige Green Deutrans orange semi-trailer

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Anson built transkit Ferrari 550 Maranello cabriolet (open) 1 18 red (PJBB) You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Anson Rarity Ferrari Dino 246 GT Sports Car in Red Lacquered, OP, 1 18, K052You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Antique General toys Steel Wind Up CarIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.ANTIQUE VINTAGE TOY WOOD FARM CART HAY TRACTOR TRAILER FLATBED CAST IRON WHEELS

So how do you create a great customer service experience that puts you on the right side of these statistics?

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