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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. AC Ace Vintage Car 1 43 NeoTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.AC COBRA DAYTONA Coupe Filipinetti Exoto 18004 1 18 SUPERB SEE INFO They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Acceleracers 2005 POWER RAGE Teku Team New In Box 1st Edition Rare FREE SHIPPING

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Acid l4c Bus Special Trip 1959 YELLOW IXO 1 43 bus003 Model Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.ACME – 1 18 Scale – 1972 Pontiac LeMans GTO in White Diecast Scale Model Replica

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Acme 1 18 Scale A1801207 1966 Pontiac GTO Dark bluee Faulkner diecast model Car
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?ACME 1 18 1932 FORD GRAND NATIONAL DEUCE SERIES - RELEASE ALL CASE NEW
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

ACME 1 18 1968 SHELBY GT350H HERTZ A1801825To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by ABC Brianza kit brk43316 Lancia Aurelia b52 1953 ch.b52 1052 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?ACME 1966 Shelby GT 350 White bluee Stripe and bluee Vinyl Top LE 564pcs 1 18New A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). ACME 1970 Plymouth Barracuda AAR - Vitamin C orange 1 18Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.ACME A1805409 Drag Outlaws 1965 Chevrolet El Camino Diecast Model Car 1 18

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.ACME 1 18 DR OLDS 1970 OLDSMOBILE 442 IN MATADOR RED- RELEASE IN THE SERIES You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Action 1 24 Chase Elliott NAPA Autographed 2015 Chevy 1 of 2,965You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Action 1 24 Scale Shirley Muldowney 1991 Dragster LE (1 of 3500) FREE SHIPPINGIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Action Elite Jeff Gordon 2003 Pepsi Talledega 1 24

So how do you create a great customer service experience that puts you on the right side of these statistics?

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