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Pokemon Card Shiny Zgoldark 231 150 SM8b SR Full Art NM - Ultra Shiny Japanese GX ngvizz7182-Pokémon Individual Cards

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. GI Joe Ghostrider 4 Action Figure Stealth Pilot 6.0 Club Exclusive FSS 2018 MOCTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.1 FOIL Ensnaring Bridge - Masterpiece Kaladesh Inventions Mtg Magic Rare They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.LOOK 13 Ty Beanie Babies Bears 2001-2003 Birthday Months Set Baby With Tags

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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GERRY ANDERSON personally signed FDC CAPTAIN SCARLET Nebula Norma stamp Ltd Ed Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Kamigami Jurassic World Robot bluee Velociraptor Dinosaur

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Star Wars Loose YVH-1 Legacy Collection BD Build A Droid B.A.D
  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Magic the Gathering Sliver Overlord Relic Tokens Legendary CollectionTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Pokemon Card Shiny Zgoldark 231 150 SM8b SR Full Art NM - Ultra Shiny Japanese GX ngvizz7182-Pokémon Individual Cards

Written by Marvel Legends 12 Inch Action figure Incredible Hulk on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Teenage Mutant Ninja Turtle Battle Nexus DONATELLO Rat King Action Figure Lot A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). SDCC 2018 BBC America Funko Pop Doctor Who 13th Thirteenth LE 1300 619Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Hobby Master 1 72 Sea Harrier FA.Mk 2 ZD608 RNFAA No.800 NAS

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.GOBOTS ROBOT GUN CAP RIFLE Figure Transformer MACAU G1 GO-BOTS VINTAGE RARE You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Lego - NA Star Wars Set Jedi Defense 1You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.ThreeA 3A Ashley Wood TKlub 1 6th Scale Classic TQ (Purple Dot) - TK JCIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.1985 Star wars Droids A-wing Fighter

So how do you create a great customer service experience that puts you on the right side of these statistics?

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