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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. DINKY TOYS 223 MC LAREN M8A CAN AM SELTEN RARE IN MINT CONDITIONTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Dinky Toys 231 Maserati racing car in all orginal condition with box They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Dinky Toys 239 Vanwall racing car excellent plus condition with yellow driver

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Dinky toys 24b peugeot 403 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Dinky Toys 24R 24 R Peugeot 203 Raf blueee perfect mint all original condition

There are logistical and personal challenges to migrating an entire community, like:

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But whatever your worries are, moving your community could be what it needs to become even better.

Dinky Toys 263 - Superior Criterion Ambulance with patient no boxTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Police Land Rover Boxed Dinky 277 ngvbfc2694-Vintage Manufacture

Written by DINKY TOYS 186 MERCEDES BENZ MERCEDES-BENZ 220 SE 220SE RAF blueeE MINT CONDITION on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Dinky toys 2wl wheeled-shovel muir hill A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Dinky toys 343 dodge maraicher + original boxRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.DINKY TOYS 38C LAGONDA TOURER 4 SEATER RHD - GREY 1 43 - GOOD CONDITION

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.DINKY TOYS 449 JOHNSTON ROAD SWEEPER - RARE SELTEN - GOOD CONDITION IN BOX You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Dinky Toys 504 Foden Tanker Red Fawn 1st type Very Near Mint Boxed all OriginalYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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Police Land Rover Boxed Dinky 277 ngvbfc2694-Vintage Manufacture

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