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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Dinky 367 BATTLE CRUISER BOXED Toys SPACE ngvbfc3588-Vintage Manufacture

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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New: A brand-new, unused, unopened, undamaged item (including handmade items). See the seller's ... Read moreabout the condition
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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Dixie Challenger Getaway Spinout race car set. Very cool set with carsTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.DKW RT175 1952 Moto Classique Atlas 4658120 1 24 HQ3 µ They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.DM 1 50 Caterpillar CAT 320 GC Hydraulic Excavator Diecast Toy Model 85570

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Dm85167-Cat 272c Skid Steer Loader 1 32 Figure Model RC Car Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Dm85921-Cat 621k Scraper 1 50 Model Model RC Car

There are logistical and personal challenges to migrating an entire community, like:

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  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Dodge Cgoldnet Club Coupe 1952 BoS Models 1 18 BOS274 ModelTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Dinky 367 BATTLE CRUISER BOXED Toys SPACE ngvbfc3588-Vintage Manufacture

Written by DINKY VINTAGE MODEL (RARE COLOUR) PLYMOUTH AMERICAN ESTATE CAR CAT No 344 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Dodge Sportsman Green Metallic White 1973 (Neo Scale 1 43 46942) A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Dodge Viper SRT in White BBR Top Marques 1 18Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Domestic Famous Car Collection 1 24 30 Toyota Sprinter Torino 1972

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Drag Strip 5 Car Set 2018 Hot Wheels Drag Strip Car Culture F Case Set VHTF You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. DRAKE 1 50 SCALE BALLAST BOX MODEL BN Z0B009You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Drake ZO1372 Tractor Kenworth K200 Prime Mover Vintage Burgundy Cab 1 50 New MIBIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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Dinky 367 BATTLE CRUISER BOXED Toys SPACE ngvbfc3588-Vintage Manufacture

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