|Seller Notes:||“Sehr gut erhalten, Top!!”|
“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 4621 Large Space Tank Wagons of Märklin-White BoilerTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.Rio 4268-fiat 201 torpedo croce rossa colonial 1936 1 43 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Rapido HO Scale Milwaukee Road (Baggage 1950 Scheme)
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.