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Home Planetarium Classic & Sky Map & 3D Glasses Gift Set HomeStar 3D ngufxm1532-Telescopes & Astronomy

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Hasbro Monopoly Game SpongeBob SquarePants Edition Brand New Sealed In BoxTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.BAR MILLS 872 HO Collard's Creek Motor Park - Laser Kit MODELRRSUPPLY 5 offer They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.9 Original Lionel 3366-100 White Circus Horses Scarce w OB

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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LIONEL POST WAR 497 COALING STATION VG+ ORIG COND. WORKS WELL 1953-58 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Pop N Step Minions Mel

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?LIONEL POSTWAR 3424 WABASH OPERATING BOX CAR 1956-58 VG ORIG CONDITION
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?MICRO STRUCTURES O, N, HO SCALE ANIMATED BILLBOARD PLANTERS LARGE BN 7061
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Void Star RPG Nova Praxis HC MINTTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Home Planetarium Classic & Sky Map & 3D Glasses Gift Set HomeStar 3D ngufxm1532-Telescopes & Astronomy

Written by The Rally of Monte Carle Game with Cars Magnets Vintage with Cars Rare on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Marklin Mini Club Z Scale 8689 DB Regional Freight Car Set (5 Cars) - MIB A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Microduino mPuzzle - STEM Educational Toy Magnetic Snap Ages 5+ NEW NEWRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Frisco FP7A Freight Locomotive Non-Sound HO- Athearn Genesis ATHG22582

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Avalon Hill Panzer Leader w unpunched game pieces directions 1974 Bookcase game You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. N Scale Penn Central trainsYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.March Ford 76b Cosworth G. Villeneuve Formula Atlantic RIVIERES Park 1976 1 43It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Funaro F&C 6936 BALTIMORE OHIO WagonTop B&O Corrugated Sheathing Boxcar 1-PIECE

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Home Planetarium Classic & Sky Map & 3D Glasses Gift Set HomeStar 3D ngufxm1532-Telescopes & Astronomy