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Hornby R3383TTS, 4-6-0 5050 'Earl of St Germans' Castle - Early BR with Class BR ngufxm1332-Locomotives

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. DC Chess Figure & Collector Magazine Special Superman & Lex LuthorTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Rokuhan r058 curved straight switch curved electric turnout right r195 30 ° - z They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.1940's Gama Made in US Zone Germany Tank, Original

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Dungeon gold Chamber Set 28mm Terrain Tabletop Dungeons & Dragons Pathfinder d&d Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Vintage Handmade Middle East Doll Set With Boxes Mid Century

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Reworld - BRAND NEW
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Simulating 2-8-0 Steam Locomotive Train Model Fans'Birthday Gifts
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

CON-COR HO SCALE EMD E-7A PWR CHESAPEAKE & OHIOTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Hornby R3383TTS, 4-6-0 5050 'Earl of St Germans' Castle - Early BR with Class BR ngufxm1332-Locomotives

Written by Kids Battery Powered Car 12-Volt Girls Ride-On Electric Camo Ranger Jeep RZR Toy on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Twilight Imperium 3rd Edition The Dawn Of A New Age Brand New Sealed Game A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Marklin ho 3012-E-lok Green 1101-tested-very good condition-ovp-prüfsiegelRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Bachmann HO Olde Time Narrow Gauge Express OB

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.1960's Battery Operated blueshing Willy - Made in Japan Tin Toy You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. RARE Vintage Soma Battery Operated Space Ship X711 Toy in Box WorksYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Lamborghini miura p400s bertone green miura 1966 1 43 rioIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.4296 Deutz Fahr 7250 TTV-6 Wheels, 1 3 2 Universal Hobbies

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Hornby R3383TTS, 4-6-0 5050 'Earl of St Germans' Castle - Early BR with Class BR ngufxm1332-Locomotives

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