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Explore the Higher Logic Blog:Online CommunityMarketing Automation

Gun Kids Blaster Toys Games Vest Infrared Outdoor Indoor Red bluee Pistol Play ngufxm132-Laser Tag

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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Best Choice Products

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9090

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Laser X Fusion Complete Brand new sealed Laser Tag Fusion Blasters Vest gameTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.7259 203 - MINT Märklin H0 Passenger Car 4049 NS incl. OVP They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.NEW Duel in the Dark 2ND Edition w 9 EXPANSIONS Board Game ZMan OOP WW2 Bomber

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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1 18, Juan Pablo Montoya, Williams F1 Team FW23, 2001 Hand Signed Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Bachmqnn 31-106A Standard 4MT 75003

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Ramp left grand pages-Drain Ball Table-Foot Bonzini b60 Table Football
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?VINTAGE Lionel Train 246 0-8-0 STEAM ENGINE & TENDER RUNNING Lights Up
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Sorry, the game vintage 1950 includes Point Sorry, Parker BrosTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by LIONEL 8690 LIONEL LINES TROLLEY - NEW OB on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Kingdom of the Dragon Glass Chess Set A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). SEGA HOMESTAR Classic Home Planetarium Metallic navyRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Lionel LeHigh Valley GP-9 Locomotive 6-8775 ,6-8778 Dummy And 6-9288 Caboose

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Lionel 6-6239 Burlington Northern Standard 'O' boxcar You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Ford escort mkiii rs 1600 btcc 1988 m. goddard 1 18 model 4966 sun starYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.MTH 20-20222-1 Norfolk & Western U25B Diesel w Predo 3.0It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Dale Earnhardt GM Goodwrench 2001 Monte Carlo 1 24 Action

So how do you create a great customer service experience that puts you on the right side of these statistics?

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