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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Laser X Fusion Complete Brand new sealed Laser Tag Fusion Blasters Vest gameTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.7259 203 - MINT Märklin H0 Passenger Car 4049 NS incl. OVP They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.NEW Duel in the Dark 2ND Edition w 9 EXPANSIONS Board Game ZMan OOP WW2 Bomber
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.