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Lionel 6 Santa Fe Alum Baggage Car Moving Doors Standard Scale 19109 Polished ngufxm1032-New toy

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Lionel 6-26974 Die-Cast 1-Dome Tank Car GETTYTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Ferrari 250 Spider Calif.Salsomagg.-S.Ant.1959 Randaccio 1 43 Art ART112 MM They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.ArdiBot - A Complete, Arduino-Based Educational Robot Kit.

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Family Board Games Lot Of 10 ( Game Night ) BOARDGAME Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.BuitenSpeel Outdoor 4-in-a Row Deluxe

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Provence moulage 1 43 panhard dyna x sedan 1951 with 7 national box
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Dale Jr. All-Star Baseball Sponsered 8 Cars in Collection
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Vintage 30's ROOK Antique Card Game Parker Bros 57 cardsTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Lionel 6 Santa Fe Alum Baggage Car Moving Doors Standard Scale 19109 Polished ngufxm1032-New toy

Written by BILL ELLIOTT POSTER LOT BIRDS OF PREY WINSTON FORD MOTORSPORTS MCDONALDS POCONO on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Mercedes benz clk dtm 2001 thomas jager no. 14 autoart 60137 1 43 germany A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Rma Caisse locomotive bb 66119Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Subaru Impreza 555 Rally El Corte Ingles 1997-Ponce - 1 43 Trofeu PM-R 007

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Lionel 2625 (2), 2628 Irvington and Manhattan Cars You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Vintage Toy Barn 1950's Good conditionYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Lionel K-Line predotype Bumper car tool car step vanIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Kato Salo 212-1 211 Two-Story Green Car Management Number Bk181102005010Af

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Lionel 6 Santa Fe Alum Baggage Car Moving Doors Standard Scale 19109 Polished ngufxm1032-New toy

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