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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Lionel shell 9016 Lionel Lines Madison passenger shell with frame and endsTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.Asmodee – Marine Catan – Extension 5 6 Joueurs ficat07 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Khyber Pas DTP Wargame Sand in the Whirlwind - The Anglo-Senussi Campai Zip VG+
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.