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Märklin Z 8695 4 piece Regional Wagon Set DB OP (rb3412) North ngtcvy1168-Freight Cars

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Spark sf083-porsche gt3 cup nº 911 1er c1 carrera cup france b p. ricard 1 43Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Plasticville - O S TR-6 - 3 Spruce Trees - WHITE & Green - Excellent+++ They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Micro Trains Line 55430 Cambria Indiana 1976 33' Twin Hopper Ovp 1 160 K115 Å

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Las Vegas Monopoly Board Game Hasbro Collectors Edition NIB Sealed Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Golan '73, a Fast Action Battle Wargame, New by Gmt,English Language

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Fleischmann 848902 Freight Cars Set Silo Wagon Uacns 932 jura cement Wascosa Ep. V
  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

2 Greenberg's Guide to LIONEL TRAINS 45 - 197 Volumes III & VI Accessories softTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Märklin Z 8695 4 piece Regional Wagon Set DB OP (rb3412) North ngtcvy1168-Freight Cars

Written by Liliput L133028 Dieseltriebwagen VT 62 904 AC DIGITAL DB EpIII H0 1 87 LB1 µ on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?ATLAS N GAUGE 52413 UNION PACIFIC DASH 8 DIESEL IN ORIGINAL BOX.. A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). RARE 2010 DALE EARNHARDT JR N G HONORING OUR SOLDIERS PLATINUM ELITE 32 OF 48Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Williams Great Northern GP-9 Powered and Non powered diesel pair NIB

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Lionel Postwar C NYC New York Central F3 Diesel Locomotive B-Unit You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Porsche Abarth Sebring 1963 E.Barth Best 1 43 Be9465 Model Car Diecast MMCYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Campbell Quincy Enginehouse HO scale Craftsman KitIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Vintage 1920's IVES Railway O-Gauge Motor 3254 Locomotive in Dark Red

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Märklin Z 8695 4 piece Regional Wagon Set DB OP (rb3412) North ngtcvy1168-Freight Cars