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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. OLD LR WAGON RING WOOD Ech O SHEET 7 1 8in circa 1940 GOOD CONDITIONTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Bc527-0, 5x Märklin Mini-Club Z DC Container Wagon Nuremberg 1997+1998 NEUW + OVP They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Kingsway, 00 scale, Western National Helston bus depot, Kit build service.

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Roco Spare Chassis for SBB Steam Locomotive BR C 5 6 2978 Elephant Tie h0 1 87 - FAULTY Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Busch 752 195 Boat Propulsion Molecular Schwimm Model Molekular Drive

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?SPARK MODEL S4556 ORECA 03-NISSAN N.48 LM 2011 PREMAT-HALLYDAY-KRAIHAMER 1 43
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Spark S7024 Oreca 07-Gibson No. 31 9th 24h LEMANS 2018 dragonspeed 1 43
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Job lot of 119+ marchbox superfast cars,from 60`s-80's,mint-play worn,some boxedTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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1 18 f1 schumacher 2003 world champion + marl Bo r or-HW - 3l050 ferrari f2003 ngtcvy1132-Formula 1 Cars

Written by 1 43 BBR Ferrari 250 GTO S N 4319 LAGUNA SECA 1963 10 n MR AMR MINT SOLD OUT on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?DELPHI SEAFARER Board Game Expansion Promo Preorder BRETTSPIEL ADVENT CALENDAR A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Chaosium Elric Battle at the End of Time Board Game (Unpunched) - Vintage 1981Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Bizarre Primagaz 1981 Lola T298 BMW Le Mans 1 43 NIB •

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.2 PIECE LOT ORIGINAL COLOR ART MASK MOVIE SPINNING JIM CARREY SKETCH DENNYS TOY You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. LIONEL 6-27895 SANTA FE PS-4 BULKHEAD FLAT CAR & PIPES PRE OWNED O GAUGE 3RAILYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.603028 Joskin MULTI ACTION, 1 32 RosIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Compréhension Sentiments Paquet, Facial Expressions pour Enfants Emotions

So how do you create a great customer service experience that puts you on the right side of these statistics?

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1 18 f1 schumacher 2003 world champion + marl Bo r or-HW - 3l050 ferrari f2003 ngtcvy1132-Formula 1 Cars

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