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BRIDGE SCORER, OH....................99 OUT-A-WAY CLEVELAND, ngtcvy1032-Card Games-Vintage

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Athearn HO Scale Freight Cars 5008, 1200, 5422, 1603, 1552, Etc [12] BoxTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.MICRO STRUCTURES O, N, HO SCALE LIONEL ROADSIDE BILLBOARD BN 880301 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.1 18 Scale Davis & Giovanni LB Performance Liberty Walk Ferrari F430 BBR MR Wide

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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RAILTOP 32502 - H0 - ÖBB - Schlafwagen WLAB  - OVP - O12335 Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Chessex Dice Translucent Polyhedral d10 w 00-90 Dice (50) Revised SW

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?2001 Complete Set 10 Mc Donald Happy Meal SNOW WHITE and Seven Dwarfs Bag Clips
  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Vollmer HO 5754 Loco Round-House 3 Sheds Model Kit Vintage Rare BoxTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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BRIDGE SCORER, OH....................99 OUT-A-WAY CLEVELAND, ngtcvy1032-Card Games-Vintage

Written by MTH Tinplate 34th TCA National Convention Cattle Car 1988 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Piko 59539 Railcar GTW 2 6 SBB Ep VI Digital available on request NEW OVP A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). 0-16.5 Scale Narrow Gauge modified Hornby Bill locomotiveRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.CAMPBELL SCALE MODEL- TOWERS FLOWERS KIT - 87 SCALE- HO

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Pipeline Board Game 1988 Playco Games You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. RARE Forces of valor-U.S 1st marine division&101st Airborne No.83207-83202You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Explorers of the north seaIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Novag aquamarine Premier-Chessboard Professional Electronics Complete Pro

So how do you create a great customer service experience that puts you on the right side of these statistics?

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BRIDGE SCORER, OH....................99 OUT-A-WAY CLEVELAND, ngtcvy1032-Card Games-Vintage

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