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Lionel Bucyrus 260 RR Crane Operating Erie ngtcvy532-New toy

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. HO SCALE 1 87 SPECTRUM BALLAST VEHICLE W CRANE SELF PROPELLED DCC ON BOARD 87902Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Hornby Series by Meccano Ltd O Gauge Hornby Railway Company coal filled Wagon They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.MTH 20-98663 Alaska Bulkhead Flat Car w Pipe Load - O Gauge

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Hag 320 High-Sided Wagon with Brakeman's cabin of the SBB, Green, Top, OVP (B) Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.IXO-1 43rd Audi R15 Tdi LMP1 R.Capello-T.Kristensen-A.McNish 3rd LeMans 2009

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Mirage 3-D Instant Hologram Maker by Opti-Gone
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?WATCHMEN TAKING OUT THE TRASH NEW SEALED DC HEROES Superhero Roleplaying Module
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Asmodee Jamaica Board Strategy GameTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Lionel Bucyrus 260 RR Crane Operating Erie ngtcvy532-New toy

Written by Texas Instruments Voyager 3000 Educational Headset with Software. Very Rare. NIB on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Porsche panamera rxl ruf white 2012 1 43 glm A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Razor Coast Swords and Wizardry Edition Frog God GamesRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Bowser (Special Run Set 1) W.A.G. 40' Box Car KITS (3 Car Set 3 Car 's) NIB

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Kyosho 1 18 BMW V12 LMR Diecast 1999 LeMans 24h Winner A Original Box You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Siemens Trein Train Trafo, Carrera Trafo Transformers, 220 Volt GermanyYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.CRANIUM BOARD GAME in TIN The Game For The Whole BRAIN NEAR MINT EXC CONDITIONIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Konus 2346 Konusrex 10X50, Multi-Colour, One Size

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Lionel Bucyrus 260 RR Crane Operating Erie ngtcvy532-New toy

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