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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. VTG MARKLIN TRAIN–CLOSED GOODS VAN–MODEL 4505–ORIGINAL BOX–WESTERN GERMANY 1950sTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.Lionel New 6-18458 Postwar D & RGW Snowploe 53 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.New Vintage MM Media Materials Teddy Bear Counters COMPLETE 102 PLASTIC BEARS
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.