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Warhammer Fantasy Dark Elf War Hydra complete oop army lot metal ngtzcw1432-WFB Miniatures

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Märklin 45055 Car Transport Wagon 70 YEARS OF PORSCHE SPORTS CAR 5 Novelty 2018Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Trix. lot of old cars. oh They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Star Wars X-Wing mixed lot, Version 1.0 new in wrapping FREE SHIPPING

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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I10 2) LGB G Scale Signal 5030 with Electric Traction & Lighting Tested Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.15mm WGS Seven Years War SYW Painted Austrian Hungarian Fusilier AA22

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?1 35 German Tiger I Mid-Term Otto Carius Boarding Car 6763
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Warhammer Empire Pegasus Knights Well Painted Incomplete - B2
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

BIG TOP CIRCUS TENT CIRCUS ZELT 1 43 SCALE HANDMADE 3 TENTS - CIRQUETo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Warhammer Fantasy Dark Elf War Hydra complete oop army lot metal ngtzcw1432-WFB Miniatures

Written by Roco 78499 101 060-2 DB AG Adgreenising 60 years Bundespolizei Grey bluee, on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Aristo craft Art 41892X Milwaukee road 2 bay offset side hopper NIB A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Jaguar XJR9 24H LeMans 1988Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Lionel CHESAPEAKE & OHIO 6-19146 Elk Lake & 6-19148 Chessie Club PASSENGER CARS

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Kharadron Overlords Arkanaut Frigate GWS 84-39 - Brand New - Free Shipping You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Warhammer 40k - Chaos Space Marines Possessed Squad x10 APR123You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.1979 The Farming Game Board Game By The Weekend Farmer New & Sealed VintageIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.WH40K Daemon Plague Herald Toads of Nurgle Prince Painted Conversion Chaos Hero

So how do you create a great customer service experience that puts you on the right side of these statistics?

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