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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. H0 LS models 47112 Passenger Car ÖBB Eurofima C1 Bmoz UNRECORDED OVP 5594Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Magic Maze Kids - BRAND NEW They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Nissan GT-R n.12 5th as Fuji Super gt500 2017 H. Yasuda-J. mardenbgoldugh 1 43

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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DUNGEON FIGHTER BOARD GAME IELLO FRENCH VERSION FRANCAISE Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.MTH 30-7659 CADILAC FLATCAR - MAKE OFFERS

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Lionel 614 RARE ALASKA SWITCHER LOCO ONLY IN GOOD COND. .
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  • What if members don’t move?Warhammer Dwarf King on Throne w 4 Dwarf Bearers - ProPainted and Based
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Elder Sign Board Game With Gates of Arkham Expansion SetTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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KATO PACIFIC engine HO SCALE UNION powered ngtzcw1232-New toy

Written by Athearn HO 99249 65' Mill Gondola Frisco - Ozark Model RR Club EXCLUSIVE - RARE on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?The 7th Continent Adventure Card Game Exclusive Fear the Devourers Expansion A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). New FACTORY SEALED IN BOX The Beatles Monopoly Collector’s Edition Board GameRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.LMB Models Brass 4-4-2 Atlantic

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Mille Bornes Complete 1971 Parker Bredhers Excellent R20204 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Liliput Catalog, Catalog, Catalogue, Katalog 2013 2014You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.N gauge 10-334 Sulo 81 system parlor passenger car 6 cars F SIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Minichamps-mercedes benz 770 k cabriolet 1931 kaiser wilhelm II (1 43)

So how do you create a great customer service experience that puts you on the right side of these statistics?

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