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Fantasy Flight Games--Star Wars - X-Wing Miniatures Game Most Wanted Expans... - ngtzcw932-Contemporary Manufacture

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. New Buffalo Games Imaginiff Board Game 2006 Revised Edition SEALED Shrink WrapTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Stewart Hobbies HO scale New York Central Baldwin AS-16 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.N SCALE ATLAS LOCO SD-60 SOO LINE RDDCC READY NEW

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Koplow Metal Dice 20mm Metal Poly Set (7) MINT Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Mercedes-Benz 28-95 PS 1922 1 43 neoscalemodels Neo 46170 28 95 28 Neo46170

There are logistical and personal challenges to migrating an entire community, like:

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But whatever your worries are, moving your community could be what it needs to become even better.

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We’re here to help you meet your goals while avoiding these pitfalls.

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Fantasy Flight Games--Star Wars - X-Wing Miniatures Game Most Wanted Expans... - ngtzcw932-Contemporary Manufacture

Written by Lima HO German DB BR E-103 EGGHEAD LUFTHANSA AIRPORT ELECTRIC LOCOMOTIVE MIB on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Kato 10-1367 Hb-E300 Series Resort Shirakami Aoike Formation 4-Car Electric A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Balboa Brass Southern Pacific SP Daylight Diesel Locomotive AA Set - HO GaugeRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Vintage USSR Toy Tank metal diecast model Soviet Armor Vehicles 1960s

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Minipartes Burago 1 43 Scale Diecast Rally93 Ford Escort Cosworth Monte Carlo 95 You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 1989 Tank The M1A1 Abrams Battle Tank Simulation vtgYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

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So how do you create a great customer service experience that puts you on the right side of these statistics?

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Fantasy Flight Games--Star Wars - X-Wing Miniatures Game Most Wanted Expans... - ngtzcw932-Contemporary Manufacture

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