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30k 40k Marines Iron Hands Combat Squad (10) Warhammer Space ngtzcw532-40K Miniatures

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Marklin Wagon Benne Ref 4459 Ech Oho Plastiqueexcellent Condition Original BoxTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.VINTAGE ROLLER KDN N-523 70'S TIN TOY WIND UP CZECHOSLOVAKIA ORIGINAL BOX KEY They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.BCP Set of 4 Infrared Blaster Laser Tag Toys w Vests - Multi

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Lionel 6-21469 Ringling Bros Flatcar w Container NIB Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.LEAPFROG LEAPPAD2 LEARNING TABLET BUNDLE W 4 CARTRIDGES

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?HTE LIONEL POSTWAR BUCYRUS ERIE CRANE & D. L. & W. WORK CABOOSE
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?PIKO 96414 SNCF Electromotive in two elements Z 9506 L
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

Racing Car Junior Bed - 1 boxTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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30k 40k Marines Iron Hands Combat Squad (10) Warhammer Space ngtzcw532-40K Miniatures

Written by Mattel Classic Baseball Handheld Electronic Game 43386 New on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?15 Solid Brass Handheld Telescope with Wooden Box - 12x Magnification A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). RARE 2010 JOEY LOGANO HOME DEPOT BRUSHED METAL GIBBS TOYOTA 1OF 110 MADE ACTIONRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Dark Souls The Board Game, Base Game + DarkRoot & 4 Kings Expansions NEW SEALED

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Bachmann - 32-753DS Diesellok Class 57 0 57007 Freightliner Bond Freightliner Digi You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Lionel 6414 Dark Green Madison Hardware Original Autos w chrome bumpers- 4You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Hag locomotive electrique b20-51 teeIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Egyptian Spearmen Figures-Warlord Games Hail Caesar Hail Caesar Egyptian

So how do you create a great customer service experience that puts you on the right side of these statistics?

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