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BMW MINI 12V Electric Kids Ride On RC Remote Control Christmas Gift Car Hatch ngsvpr232-Ride On Toys & Accessories

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Dog Skeleton Articulated Specimen Wood Base Display Acrylic Cover EducationalTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Bachmann PRR GG1 HO sound locomotive DCC and DC On Board w FREE SHIPPING They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Vtg 1999 Electronic Animated Christmas Santa Furby New in Box Tiger Electronics

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Digitrax AR1 Auto Reversing Controller Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Warhammer Lord of the Rings Nazgul - BG4

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Age of Sigmar - Seraphon Oldblood on Foot - Semi Pro Painted
  • What if we lose all the activity from our old community when we transition?
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  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

DALE EARNHARDT JR BUDWEISER 2004 CHEVY MONTE CARLO ACTION RCCA Elite 1 24To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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BMW MINI 12V Electric Kids Ride On RC Remote Control Christmas Gift Car Hatch ngsvpr232-Ride On Toys & Accessories

Written by Arnold-Scale N-Modell-vergoldet-Steam Locomotive with Rails - (4.ei-197) on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Finca Board Game Original 2009 Rio Grande A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). WILLIAMS SEABOARD DIESEL SWITCHER ENGINE NW2 N.B.Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.UNUSUAL SIX FLUORESCENT MINERAL LAMP UV EDUCATIONAL SCIENCE KIT UN5

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Vintage HO Scale Train Lot Smorgasbord You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Volga WAGON Airport Service BNIB 1631You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Guild Ball The Faithfull New Beginnings GB04-047It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.NHRA 2018 JOHN FORCE BOSSELMAN BOSS SHOP PEAK FUNNY CAR 1 24 DIECAST

So how do you create a great customer service experience that puts you on the right side of these statistics?

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BMW MINI 12V Electric Kids Ride On RC Remote Control Christmas Gift Car Hatch ngsvpr232-Ride On Toys & Accessories

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