“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. 151 Locomotive électrique SON NUMÉRIQUE SER60 EpV DSS NEM Roco 73411 H0 1 87 Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.
A member’s experience with your association or nonprofit used to look different.THE LIONEL VAULT- 52010- LTD EDITION WESTERN PACIFIC STND 'O' BOXCAR- NEW- B1 They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Jouef Trans Europ Express 1 Car 3 Class and Van Wagon Tee Stainless
Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.