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Marklin - Mantle Tender-Tender-says 3082 23838 238380 ngsvpr1032-Locomotives

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Birminghamopoly Board Game 3339Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.AUSTIN DILLON 2014 CHEERIOS 1 24 ACTION They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Feuerwehr Gerätewagen silverwehr Magirus 3500 Rundhauber IMU 1 87 Replika 93 å

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Conqueror Sculptured Chess By Ganine - Vintage Chess Game From The 60's Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Vampire the Dark Ages CLANBOOK SALUBRI WW2822 VG Condition

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Soo Line Jordan Spreader HO - Walthers Predo vmf121
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Bugatti 46 million guiet monte carlo 1932 vroom kit to mount 1 43
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

HO MTH Union Pacific Dash-9 Diesel for 2 Rail DC w DCC & Sound 80-2310-1To get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Marklin - Mantle Tender-Tender-says 3082 23838 238380 ngsvpr1032-Locomotives

Written by Bachmann Union Pacific DC DCC on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Atlas O Gauge Rutland Alco RS-1 Diesel Locomotive CA A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Lot 100+ pieces and kits HO & O Accessories Controller Lighting Used & UnuseRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Outdoor Games - Great Gift - Hang and Play - FREE Shipping

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Battery Operated Monkey The shoes Maker in Box Japan You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. NEW SEALED THE PETER PRINCIPLE BOARD GAME ANIMAL TOWN VINTAGE DR LAURENCE NIB You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Arnold N 2457 E-Locomotive BR ES1 21001 DRG Boxed (RB7772)It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.TSR Polyhedron U Assassins, Death of Dolphins - CoC 1990s Adventure Mag NM

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Marklin - Mantle Tender-Tender-says 3082 23838 238380 ngsvpr1032-Locomotives