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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. RARE 2012 DALE EARNHARDT JR DEGREE ADRENALINE COLOR CHROME IMPALA OF 205Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Onyx - 1 43 scale diecast-s002 williams fw17-Damon Hill & david coulthard They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Discovery Kids Channel DNA Ultimate Lab Explorer NIB Fast Shipping

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Mancala Ethiopian Traditional Game Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Tared of Transition Tared Deity Egyptian Ancient Egypt divination egyptian

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?The Godfather Game Vintage 1971 Board Game
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?HO Scale - FM H-20-44 Locomotive Shell, HO Scale Trains
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

NEW Legend of the Five Rings The New Order booster tin Ivory Edition L5R CCGTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Fleischmann Bundle couplings - pieces 70 ngsvpr732-New toy

Written by Kids Wooden Easel Whiteboard Chalkboard Drawing Writing Magnetic Letters Chalk on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Fantasy flight Game, Sid Meier Civilization Board Game A New Dawn Expansion, New A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). VW PRESENTATION OF THE FIRST KDF WAGEN 1942 (AGENTS OF THE SS) 1 43Rather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.NEO TREPPE MODELS NEO46942 DODGE SPORTSMAN 1973 METALL green WHITE 1 43 DIE CAST

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Marklin HO Electric locomotive E44 039 nice You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Rail King By MTH 30-7544 Virginian 4-bay hopper with coalYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Ferrari 500 Mondial Spider Spa 1954 H.Roosdorp Red Art Model 1 43 ART338 ModIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Keyforge Call of the Archons starter box

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Fleischmann Bundle couplings - pieces 70 ngsvpr732-New toy

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