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Mystic Eye 1953 Divination Board Game Mister B San Francisco Ouija Tared Oddity
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Mystic Eye Divination Board Mister B San Francisco Ouija Tared Oddity 1953 Game ngrzjq132-Vintage Manufacture

Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. White Wizard Games, Sorcerer Base Game, New and SealedTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Uncle wiggly collection - 8 titles They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Sweets Kendama Chameleon Marble Red

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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K23 Märklin train with Electric Locomotive (3011) Set 800 BR 44 and 4 Cars Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Clue Parker Bredhers Detective Game 1972 Edition FREE SHIPPING Toys & Games

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Modelsworld MW1610 Set 2x SNCF Ged Freight Wagons gahkkss 12-6 Light Grey Ep5 NEW + OVP
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?K-LINE BY LIONEL RINGLING BROS CIRCUS OPERATING BILLBOARD NEW FITS MTH ACCESSORY
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

O gauge Williams Great Northern FM A+A diesel enginesTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Mystic Eye Divination Board Mister B San Francisco Ouija Tared Oddity 1953 Game ngrzjq132-Vintage Manufacture

Written by LNWR LMS standard Signal Box OO Scale 1 76 UNPAINTED Kit F153 Langley Models on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?EIGHT NIB Athearn Train Cars A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). 6-82843 Lionel Western Maryland PS-4 Flatcar w 40' TrailerRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.NEO SCALE MODELS 45769, 1933 CADILLAC FLEETWOOD ALLWEATHER PHAETON 1 43 SCALE

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Exoto 1976 Tyrrell P34 6 Wheeler Pure Line Aluminum GPC97047 1 18 NIB + You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 1936 Lionel 616Wx Flying Yankee Locomotive box onlyYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.A VTech Baby Toot-Toot Drivers Construction Site Multi-ColouredIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Warhammer 40k Dark Imperium Death Guard Half - assembled and primed

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Mystic Eye Divination Board Mister B San Francisco Ouija Tared Oddity 1953 Game ngrzjq132-Vintage Manufacture